Why Is Search Engine Optimization (SEO) Such A Popular Conversation Subject

Search engine optimization is one of the most discussed and controversial topics on the net today. Also, it is one of the most misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering an internet site such that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the level definition of search engine optimization (SEO) can lead to spirited debates about this is and purpose of SEO.

And so the question maybe asked, how come SEO this kind of popular and controversial topic that triggers so much debate within the SEO community and the overall internet population particularly website owners? Within my humble opinion you can find 6 explanations why Search Engine Optimization (SEO) has the popularity that it currently enjoys.

1. Targeted Website Traffic - If you ask the great majority of website owners and people within the SEO industry what's the most crucial factor to an effective website business and/or operation. A large percentage of individuals will say website traffic and much more specifically targeted website traffic.

Currently on the net, the greatest resource for targeted website traffic on a continuous bases are search engines. On a yearly bases stats reveal that around 75% - 80% of purchases produced by individuals on the net originally started as a result of a search at a search engine and the great majority of men and women who visit websites usually come via way of a search engine. Numbers so dominate can't be ignored even by the biggest opponents of internet search engine optimization. Moreover, because SEO is focused on optimizing websites for ranking success related to locate engines, it is only natural that people would be thinking about the field and practice of search engine optimization (SEO).

2. SEO Controversy - Search engine optimization (SEO) is one of the most controversial topics concerning internet website operations. The proponents of SEO can say that it provides a practical method for websites to be seen browsing engines which will be essential for any website desiring traffic on the net today.

However, opponents disgusted with SEO may also say that many websites achieve high internet search engine visibility without the usage of SEO work and that SEO professionals only provide guess work high cost services that provide no assurances for internet search engine ranking success.

This situation, which has some merit regarding the arguments on both sides, generates heated debates between proponents of SEO and SEO opponents on a continuous bases which will be fought out on a daily bases on forums, blogs, websites and newsletters across the web along with exposure in magazines and on TV.

In other words controversy produces attention and whether you prefer it or hate it, SEO really does give a great deal of controversy. Moreover, as long as search engines play a dominant role in generating targeted website traffic, SEO will remain a popular topic source link.

3. Money - Search engine optimization is a multi million-dollar business. Search engines generate billions of dollars every year through advertising. Websites earn billions of dollars due to their owners every year via using search engines either through paid advertisements or organic (free) listings browsing results.

It is no surprise with billions of dollars up for grabs on a yearly bases that anything that could offer an individual or company a competitive edge in the ultra high pace internet world will be a hot topic for discussion and debate.

Moreover, through a mix of perception and reality that highlights search engine optimization as a vital to increasing internet sales, search engine optimization is a extremely popular topic for decision makers within many companies which supplies additional attention to SEO in the business world and beyond.

4. No Standard SEO Rules or Regulations - Search engine optimization (SEO) may be described as a contemporary version of the wild wild west. Basically almost anything may be said or done because there are no formal set standards for the as a whole.

Therefore, in a real sense, no body is actually right or wrong concerning any thoughts, comments or decisions concerning SEO techniques and/or methods. Right or wrong is replaced by what's considered ethical by individuals and everyone includes a unique set of ethics. What one individual might consider unethical someone else might consider completely honest, well intended assistance. This is the reason you have labels such as white hat and black hat SEO within the SEO industry.

5. Search Engines - Search engine optimization was created as a by-product resulting from the development, utilization and popularity of search engines. Without search engines, there's no SEO industry in its current form and format.

As statistics on a yearly bases confirm, the majority of the targeted website traffic on the net is generated directly or indirectly via search engines and a very good percentage of internet sales are directly connected to visitors originating from search engines trying to find products and/or services.

With the dominant role that search engines play on the net and the fact that the success of search engines be determined by the capacity to provide accurate and reliable search results to its visitors, successful search engines tend to develop an informal relationship with the SEO industry.

Whereby a specific amount of SEO work on websites tends to simply help search engines provide what its visitors are seeking which will be top-notch search results.

For this reason, sometimes search engines will give you SEO information and SEO recommendations to its visitors on the search engines. This helps the SEO industry tremendously by placing the in the forefront of the key people which are enthusiastic about organic (free) search results which are the internet search engine users trying to find something specific and the web site owners who want can be found in the internet search engine results.

6. SEO Mystery - Almost no SEO professionals will explain what they do regarding SEO work in detail. Some will give you only a little SEO information, which will be mainly done as marketing efforts for the SEO professionals in forums, blogs and newsletters. Even the e-books and books which are sold only explain SEO in a general nature. Search engine optimization (SEO) is truly a secret to the average website owner and/or people enthusiastic about organic internet search engine rankings.

This mystery produces a higher level of interest concerning the SEO industry and helps feed the popularity of search engine optimization (SEO).